http://www.commercialappeal.com/mca/foot...42,00.html
Dec. 29 new date for Liberty Bowl
Steve EhrhartStory Tools
E-mail this story | Print
Matchup will feature SEC vs. C-USA teams
By Phil Stukenborg
Contact
June 25, 2006
The 48th AutoZone Liberty Bowl will break recent tradition.
Instead of its annual kickoff on New Year's Eve, this year's game will be played Dec. 29, a Friday, starting at 3:30 p.m.
Advertisement
Steve Ehrhart, the bowl's executive director, said ESPN officials will formally announce the date and kickoff today. ESPN has a seven-year deal, which runs through 2008, to carry the game. The Dec. 29 game will mark the first matchup of Conference USA champion vs. a Southeastern Conference opponent.
While eight of the past nine Liberty Bowls have been played on New Year's Eve, Ehrhart said he doesn't expect the earlier date to affect attendance.
''It will be sort of a semi-holiday,'' Ehrhart said. ''It'll be the start of a holiday weekend.''
Ehrhart said ESPN officials, who discussed a possible prime-time kickoff on Dec. 31, chose Dec. 29 because of the recent strong television ratings the bowl has attracted. Two years ago, the bowl drew a 4.6 rating -- about twice its normal rating -- for a matchup between high-powered offenses from Louisville and Boise State.
''There was some discussion about playing on Sunday night because ESPN is showing some college football games this season on Sunday night,'' Ehrhart said. ''But all in all, (Dec. 29) is a terrific day and 3:30 is a terrific time.''
Ehrhart said the Liberty Bowl has been ranked among the top-four rated of 20 ESPN bowl games each of the past two years. The Louisville-Boise State game, which Louisville won 44-40, ranked second among ESPN's 20 postseason offerings. Last year's game between C-USA champion Tulsa and Fresno State ranked fourth. Tulsa won, 31-24.
As for the Dec. 29 date, Ehrhart said local hotels were pushing for the non-New Year's Eve kickoff. Hotel rooms are traditionally scarce on New Year's Eve.
''And I think it will work well for businesses in Memphis,'' Ehrhart said. ''Some will have their employees work until about noon and then begin the holiday weekend.''
The last time the game was played on a date other than New Year's Eve was in 2000. The game, which kicked off at 12:30 p.m., was held on Dec. 29 between Colorado State and Louisville and attracted a 1.74 rating, the second lowest for the game since 1995.
Note: The Liberty Bowl will play host to its annual golf tournament, whose proceeds benefit St. Jude Children's Research Hospital, Monday at Colonial Country Club.